Introducing a Fresh Identity for Québec Tourism
The Québec Tourism Office (OTQ) has embarked on a journey to redefine its brand, enlisting the creative expertise of the renowned agency, Cossette. This bold step comes in response to the fierce competition within the tourism industry, where standing out and creating a unique identity is paramount.
The Genesis of a New Brand
Launched in September 2018, the new brand is a result of an invigorating collaboration with Cossette, known for their strategic and creative capabilities. The aim was to craft a brand that not only resonates with the rich cultural heritage of Québec but also appeals to a diverse audience of travelers from around the world.
Strategic Approach to Enhance Appeal
This rebranding initiative revolves around highlighting the unique features that make Québec an unmatched travel destination. From its stunning landscapes and historical landmarks to its vibrant cultural scene, the new brand narrative captures the essence of what makes Québec so captivating.
Bridging Tradition and Modernity
The creative elements of the branding strategy ingeniously bridge the city's historical significance with modern-day allure, ensuring that its story is both timeless and forward-looking. This balance aims to attract not only traditional tourists but also new-age explorers seeking unique experiences.