Québec City Launches its New Regional Unified Business Offer
January 15, 2014
YQB - Your Québec City Business Destination
Québec City now has a regional unified offer to promote business tourism outside the province. Unveiled last week at the Québec City Convention Centre, YQB - Your Québec City Business Destination will be on the job to help meeting planners find their perfect venue in the Québec City area.
This dream team was created in fall 2013, shepherded by a committee of movers and shakers assembling out-of-province business tourism specialists from Québec City Tourism, the Québec City Convention Centre, and ExpoCité’s Centre de foires to help unify the business travel, meeting and event offering in the Québec City area.
YQB's first representation activity was at PCMA Convening Leaders, January 12 to 15 in Boston.
“The synergy between the various stakeholders in the region of Québec has always been fruitful but we believe the new YQB will better serve meeting planners”, said Mr. André Roy, Director of Québec City Tourism.
“Québec City's national and international efforts will now be a coordinated effort between hotels, venues and the various business tourism partners. The benefits are huge for meeting planners and business tourism in general. When discussing meeting in Québec City, the meeting planner will be sure the YQB representative will find the perfect option for his meeting or event", confirmed Mr. P.-Michel Bouchard, CEO of the Québec City Convention Centre.