Strategy, Planning and Development Division

Mission

The Strategy, Planning and Development Division coordinates planning, supports tourism product development, and reports on industry and QCT performance.

Mandate

• Ensure that priority development measures and projects are carried out by mobilizing, consulting, and coordinating with major public and private stakeholders
• Manage tourism projects and develop business plans and studies
• Offer consulting and training services
• Produce market intelligence
• Manage support programs for tourist product development in the Québec City region according to development and promotion priorities
• Develop partnerships to generate leverage and increase the funds available for product development and destination marketing

Marketing Division, Communication and Advertising Department

Mission

The Communications and Advertising Department plans, designs, coordinates, and produces public relations policies and programs as well as print and audiovisual promotional, advertising, and cyber marketing materials.

Mandate

Provide communications services for

• Consumers
• Members
• Partners
• Staff
• Regional media representatives
• Other external stakeholders

Marketing Division, Sales, Services and Tourism Media Relations Department

Mission

The Sales, Services and Tourism Media Relations Department organizes, coordinates, and follows up on solicitation, promotional and sales activities with tourism generators.

Mandate

• Welcome cruise ship passengers
• Oversee Cercle des ambassadeurs
• Provide services to convention, meeting, and sports event planners, as well as to incentive travel and tour organizers, travel wholesalers and agents, and travel journalists

Administration, Hospitality, and Services Division

Mission

The Administration, Hospitality, and Member Services Division manages three separate areas: budget and human resources management, member services, and visitor information.

Mandate

• Administration
  • Assist other divisions with resource management (human, financial, material, and organizational)
  • Prepare, monitor, and control the budget
  • Implement the City of Québec's administrative policies
  • Maintain and develop cooperative databases and manage computer assets
• Hospitality
  • Define and uphold the hospitality policy for the tourist region
  • Manage QCT visitors and information bureaus
  • Enforce the province’s tourism signage policy
• Member services
  • Manage the QCT membership registration and annual renewal process
  • Manage services and activities provided to members
  • Coordinate member recognition activities
  • Process complaints by the tourism clientele
  • Collaborate on organizing events for members