Mission
Québec City Tourism is both a regional tourism association (ATR, for Association Touristique Régionale) and a department of the City of Québec.
As Québec City's ATR mandated to coordinate and represent the industry, Québec City Tourism's mission is to
- Guide and lead tourism industry growth
- Contribute actively to the industry's prosperity through integrated and coordinated initiatives in marketing, promotion (tourists, business clientele, and media), development, hospitality services, and community information.